Social Media Manager

Job Summary

Reporting to the Director of Marketing Services in the Office of Marketing & Strategy at Harvard’s Division of Continuing Education (DCE), the Social Media Manager serves as a key member of the Marketing Services team focusing on developing social media engagement initiatives that support an integrated brand strategy. This role is responsible for developing and executing the social media strategy to support the pillars of DCE, including Harvard Summer School, Harvard Extension School, DCE’s Professional Development Programs, and the Harvard Institute for Learning in Retirement. 

In partnership with the Director of Marketing Services and Brand Marketing Directors, the Social Media Manager is expected to play a critical role in achieving ambitious DCE-wide growth goals. A successful candidate will be a digital-savvy marketing professional, with a passion for creating engaging, measurable online marketing campaigns that align priorities across segments and products.

Position Description

• Create an engaging and measurable integrated social media strategy to support the Division’s growth goals  
• Write social media posts that adhere to the Division’s voice and tone guidelines 
• Produce multimedia assets for social media, including short videos, photos, and graphics  
• Perform social listening on an ongoing basis, identifying opportunities for engagement and triaging posts or comments for colleagues as appropriate 
• Oversee and manage a social media content calendar to ensure consistent and timely dissemination of content 
• Liaise with colleagues across the Division to gather stories and content in support of social media strategy 
• Develop and nurture engaging social media communities to serve the organization’s loyalty and advocacy goals 
• Train and support marketing strategy leads and other colleagues on social media best practices 
• Manage video content across YouTube accounts, ensuring content is adherence to accessibility guidelines and is current/relevant (governance) and findable on the channel 
• Serve as a key contributor to the content planning process, participating in content strategy discussions and planning/production meetings 
• Collaborate with the Division of Continuing Education PR team and the Alumni team to develop engagement campaigns and promote news, stories, or events  
• Stay current on developments in social media marketing to help position DCE as a leader among its peers 
• Provide social media coverage at select events that may occur outside of standard office hours 
• Generate reports and provide data-driven insights on the division’s social media presence using tools such as Google Analytics, SproutSocial, Facebook Pixel, Twitter, LinkedIn, and Instagram analytics

Click here to apply.

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