Inviting applications for the role of Senior Manager, Copywriter, Marketing

Responsibilities:

Create engaging copy:

• Create copy for integrated marketing campaigns, including email, social media posts, digital ads, paid search ads, landing pages, and tentpole event communications

• Craft compelling headlines and promotional copy for articles, blogs, case studies and other content pieces

• Ensure compliance with brand, tone of voice, writing style, and messaging

• Help upskill existing content teams with greater copywriting prowess

Analyse and act:

• Manage, review, and act on performance data and run effective A/B testing to achieve greater engagement with our target audiences

Qualifications we seek in you!

• Excellent command of English, strong copywriting skills, and experience in B2B communications (in-house or agency) or as a freelance copywriter

• Experience working in marketing teams and in large B2B enterprises

• Knowledge of writing for engaging content formats. Interactive content in particular

• Good stakeholder management, especially with senior business partners, and collaboration skills across a global marketing team

• Ability to demonstrate the value and impact of content marketing/engagement through metrics

• Inquisitive, data-driven, logical, structured, and self-accountable

• Intellectually curious, creative, and market oriented

• Strong project management and coordination skills

• Ability to communicate effectively across cultures

• Attention to detail

Additional capabilities:

• Has tolerance for ambiguity, is comfortable with change, and can be flexible

• Relates openly and comfortably with diverse groups of people