Instagram Ranking: Decoding the Algorithm Secrets Straight from Adam Mosseri

Hey there, Instagrammers! Get ready to have your feed frenzy satisfied because we’ve got the latest scoop on Instagram’s ranking algorithm directly from Instagram’s head honcho, Adam Mosseri.

The Short Version on the Instagram Algorithm and how it works.

  • Instagram has updated its original post on the Instagram Algorithm to provide more transparency on how ranking works across the platform.
  • Instagram uses different algorithms for different parts of the app, such as Feed, Stories, Explore, Reels, and Search.
  • The ranking of content in the Instagram Feed is based on factors like recent posts from followed accounts, recommended content, and user preferences.
  • Instagram Feed ranking considers factors like user activity, information about the post, and information about the person who posted.
  • Stories ranking takes into account viewing history, engagement history, and closeness to the author.
  • Explore ranking focuses on finding photos and videos based on past activity and orders them by predicted interest and value.
  • Reels ranking aims to find entertaining content and considers factors like user activity, information about the reel, and the person who posted it.
  • Users can personalize their Feed and Stories by adding accounts to their Favorites list, customizing their feed, selecting Close Friends for Stories, and muting or unfollowing accounts.
  • Users can improve their recommendations by adjusting the Sensitive Content Control and indicating preferences with the “Not Interested” or “Interested” options.

Dive deeper into Instagram’s ranking secrets and hear it straight from Adam Mosseri, check out the original announcement on the Instagram Blog.

That’s a wrap, Instagrammers! Stay tuned for more exciting updates, pro tips, and behind-the-scenes insights to keep you on top of your Instagram game!

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