Google Helpful Content Update

It’s not a secret that content marketing and the world of search engine marketing is adapting. Consumers want more relevant information, quicker and faster, and no one wants to scroll and scroll to find what they searched for. 

Introducing the Google Helpful Content Update! 

“To this end, we’re launching what we’re calling the “helpful content update” that’s part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.”

Woot! So what does this mean for content writers, and SEO specialists? You’re no longer married to the old length, and keyword stuffing strategy, you can now write content that makes sense! 

Here’s what Google Search Central has to say,

• Focus on people-first content
• Avoid creating content for search engines first
• How the update works

Read the full playbook here!